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New ideas

Posted by Baronbern on December 10, 2010 at 5:38 PM

'The largest book give-away ever attempted' is the catchy title of an initiative to give away a million free books to celebrate World Book Night in 2011.  Great idea, but maybe just a little over-hyped.  In 1945, Hutchinson as just one publisher, gave away a million free books - see my blog posted on August 17.  Now it takes the whole book industry working together to offer the same number!


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